Tag: BTL campaign tracking services
What is the role of Media Monitoring Services as well as BTL Campaign Tracking Services in India? – OOH Audit
In the current competitive Indian advertising market, advertisers are putting a lot of money on Out-of-Home (OOH) campaigns and below-the-line (BTL) marketing activations. Although the conventional methods such as billboards and transit advertisements are dominant in the visibility, precise tracking and monitoring are needed to make sure that the campaign is effective and yields the…
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