What is brainstorming?
In a broad sense, brainstorming is a collective consideration of ideas to arrive at solutions to predetermined problems. Tighter, referring to business techniques that can apply with fresh, creative, and focused ideas. While in a shallow similar to the concept of problem solving and mapping mind, the most frequent brainstorming is a collective effort, and does not always have to target certain problems.
This is a technique designed to stimulate creativity in the most spontaneous way possible, with the aim of producing a list of ideas and quality suggestions from the participants. Brainstorming usually occurs in less formal settings, especially to limit obstacles to talking thoughts and promoting creative thinking without fear of criticism.
In business, brainstorming is an established approach to creating ideas that function as intellectual and commodity resources. Despite having the same results, brainstorming applications vary throughout the industry, with different marketing brainstorming from the session more focused on the technical side of the business. For example, a lot of concerns brainstorming sessions appeared with the idea of winning a new customer base, introducing new technology, streamlining company operations, etc.
Who should brainstorm?
Brainstorming was developed as a technique by Alex F. Osborne in 1939 in response to the inability of his team to produce useful ideas. Osborne began working on the development of group sessions where individuals would present their opinions informally under executive guidance – and this brainstorming format still survived today.
Various stakeholders that can benefit from brainstorming rather widely, because this technique is easily applied as a solution to problems that require collective action. Based on this, the organization or group of individuals gathered around the central idea, such a business, can benefit from brainstorming. However, this is also a valuable tool for political parties, schools, and other educational institutions, research facilities, medical institutions, government authorities, etc.
General for all cases of use This is the need to deal with pre-definition problems that need to be questioned and approachable from different and innovative angles. This is often described as group brainstorming, but this technique equally applies to individuals. With individual brainstorming, one person defines the problem to be handled and record ideas that come to their minds in a single session or some. Although it is less commonly used than group-based methods, individual brainstorming has proven to be more effective in overcoming complex problems.
Why do you have to do brainstorming
Benefits of individual and group brainstorming many. Regardless of the focus on the quantity of ideas about quality, brainstorming sessions are usually free of criticism, which means that participants can present their ideas without fear of being ridiculed.
Collaborative efforts such as brainstorming promoting team work and general approaches to general business purposes. Once they are a well-established practice, brainstorming sessions bring team development to a new level, become a long-term solution for creative blocks, staff communication problems, and lack of business innovation.
Brainstorming is usually the fastest way to get access to various ideas that are then filtered and equipped with feedback for further refinement. It serves to encourage consensus development as a general practice to deal with business problems that require inclusive solutions and arrive in collective decisions of information.
